You're reading from Growth Product Manager's Handbook Winning strategies and frameworks for driving user acquisition, retention, and optimizing metrics

Product type Paperback

Published in Jan 2024

Publisher Packt

ISBN-13 9781837635955

Length 292 pages

Edition 1st Edition

Concepts

Product Management

Author (1):

Eve Chen

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Table of Contents (19) Chapters

Preface

1. Part 1: A User-Centric Management Strategy

2. Chapter 1: Introduction to Growth Product Management FREE CHAPTER

3. Chapter 2: Understanding Product-Led Growth Management Models

4. Chapter 3: Understanding Your Customers

5. Part 2: Demonstrating Your Product’s Value

6. Chapter 4: Unlocking Success in Product Strategy and Planning

7. Chapter 5: Setting the Stage for a Powerful Product-Led Enterprise

8. Chapter 6: Defining and Communicating Your Product Value Proposition

9. Part 3: A Successful Product-Focused Strategy

10. Chapter 7: The Science of Growth Experimentation and Testing for Product-Led Success

11. Chapter 8: Define, Monitor, and Act on Your Performance Metrics

12. Chapter 9: Guiding Your Clients to the Pot of Gold

13. Part 4: Winning the Battle and the War

14. Chapter 10: Maintaining High Customer Retention Rates

15. Chapter 11: Unlocking Wallet Share through Expansion Revenue

16. Chapter 12: The Future of a Growth Product Manager

17. Index

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Key ARPU metrics

With an array of customer monetization levers explored, from tactical pricing adjustments to loyalty program design, the need emerges to quantify the financial impact of these strategies. This requires a sharpened focus on ARPU, a pivotal metric that encapsulates the average recurring revenue contribution of each user.

Optimizing ARPU is imperative for PLG companies to drive sustainability through maximizing user lifetime value. By deeply analyzing ARPU performance, opportunities to boost wallet share come into focus.

ARPU quantifies the average recurring revenue generated per user across a defined cohort, typically measured monthly (ARPMAU) or annually (ARPAU). For SaaS businesses, ARPU closely correlates to subscription pricing levels on a per-user basis.

Several variants provide unique insights: