You're reading from Growth Product Manager's Handbook Winning strategies and frameworks for driving user acquisition, retention, and optimizing metrics

Product type Paperback

Published in Jan 2024

Publisher Packt

ISBN-13 9781837635955

Length 292 pages

Edition 1st Edition

Concepts

Product Management

Author (1):

Eve Chen

Preface

1. Part 1: A User-Centric Management Strategy

2. Chapter 1: Introduction to Growth Product Management FREE CHAPTER

3. Chapter 2: Understanding Product-Led Growth Management Models

4. Chapter 3: Understanding Your Customers

5. Part 2: Demonstrating Your Product’s Value

6. Chapter 4: Unlocking Success in Product Strategy and Planning

7. Chapter 5: Setting the Stage for a Powerful Product-Led Enterprise

8. Chapter 6: Defining and Communicating Your Product Value Proposition

9. Part 3: A Successful Product-Focused Strategy

10. Chapter 7: The Science of Growth Experimentation and Testing for Product-Led Success

11. Chapter 8: Define, Monitor, and Act on Your Performance Metrics

12. Chapter 9: Guiding Your Clients to the Pot of Gold

13. Part 4: Winning the Battle and the War

14. Chapter 10: Maintaining High Customer Retention Rates

15. Chapter 11: Unlocking Wallet Share through Expansion Revenue

16. Chapter 12: The Future of a Growth Product Manager

17. Index

18. Other Books You May Enjoy

Answers

Expansion MRR tracks growth driven by extra purchases from existing accounts such as add-ons and upsells. Rising expansion MRR signals effectiveness in capturing wallet share.
Packaging by user persona aligns features with specialized workflows. Packaging by business maturity maps capabilities to needs evolution over time, from basic to enterprise.
Tactics such as transparent pricing, frictionless upgrades, and loyalty rewards help balance revenue optimization with nurturing long-term trust. Communicating ROI and value gained also grounds perceived fairness.
Usage intensity correlation analysis as well as real-time NPS and customer health scoring allow predicting at-risk accounts for preemptive retention campaigns when vulnerability signals emerge.
Customer success teams play a pivotal role by monitoring usage signals, guiding engaged accounts to expanded tiers, addressing obstacles inhibiting adoption, and quantifying business cases for upgrades. This...

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