Who is our application targeting?
Due to the nature of gamified experiences relating to players on a more personal level, for example, they target changes in people's daily lifestyles; understanding the user is one of the most important considerations for any approach to be successful. Not only do user considerations include the demographics of the user, for example, who they are, and where they are from, but also the aim of the experience, the objectives that you are aiming to achieve, and outcomes that the objective(s) lead to.
Let's consider a few real-life consequences that your application/game will have on its audience:
- For example, will a loyalty application encourage people to engage with your products/store in the areas that you're targeting it towards? Are you creating a game to teach Spanish to children, teenagers, or adults? This will change the way that you need to think about your audience. For example, children tend to be users who are encouraged to play by their...
