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From Voices to Results -  Voice of Customer Questions, Tools and Analysis

You're reading from   From Voices to Results - Voice of Customer Questions, Tools and Analysis Proven techniques for understanding and engaging with your customers

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Product type Paperback
Published in Apr 2018
Publisher
ISBN-13 9781783001446
Length 218 pages
Edition 1st Edition
Concepts
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Author (1):
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Robert Coppenhaver Robert Coppenhaver
Author Profile Icon Robert Coppenhaver
Robert Coppenhaver
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Toc

Table of Contents (11) Chapters Close

Preface 1. Solving Problems and Driving Value with VoC 2. VoC in the Product Development Process FREE CHAPTER 3. Laying the Groundwork 4. Gathering the Customer Needs for Your Product 5. The Interview Process – Preparation 6. The Interview Process – The Interview 7. Understanding the Customer's Voice 8. Validating the Customer's Voice 9. Completing the Circle – Using the Customer's Voice in Your Organization A. Epilogue

Getting the requirements into engineering – QFD

Now that we have developed a consistent way of putting our requirements down on paper for the rest of the organization to understand, we must now work to develop a way to express our requirements to engineering. This must be done so they can understand what it is we are asking for, what must be done by the organization to fulfill those requirements, and who will do it and when, so they can go about creating our new product.

To do this, we will turn to a tool called QFD. QFD originated in Japan in the late 1960s, during a time when Japan was trying to break away from its notoriety of product development through copying and imitation, to a product development process based on originality. At that time, the Japanese automobile industry was in a state of evolution, as they were growing rapidly and needed to create multiple model changes to keep up with demand. As a result, Japanese companies began to understand the importance of design quality...

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