What is personal branding?

We covered storytelling earlier in the book, and to be effective in communicating your personal brand, you are going to need to leverage those skills to share both your personal brand and those stories we talked about developing. Throughout your career, if you have developed an authentic personal brand and you stay true to it, and you consistently and effectively communicate your brand messages, you will build trust and establish a lasting personal and professional brand that can provide opportunities for career growth, advancement, and recognition. Let’s start by understanding some of the elements of personal branding.

Building trust

We live in a society that’s based on trust. We trust that our company is going to pay our salaries. Our company trusts that we’re going to work and build the software. Our customers trust that we’re going to deliver high-quality software that will solve their problems. Our customers and all...