Build Your Personal Brand and Become a Trusted Advisor

As we conclude part three of this book, you will use all of the skills you have acquired so far to build your personal brand. You are helping and transforming people’s lives, and this builds trust in you. Your personal brand will allow you to expand this trust to more people, help you attract people to your projects and initiatives, and position you as a high-achieving, respected professional. This chapter will help you use all you have done up to now to position your brand in the market. When talking about personal branding, the first thing that comes to mind is the following: Do I need this? Do I have to build my own personal brand? I don’t like to self-promote, so why should I even have a brand?

The reality is everyone has a brand. You already have your brand. The question is, do you have control over what people believe about you? (See the interview with Yolande later in this chapter.) Further, your core values...