Distribution Channels

An API product doesn’t make sense without consumers interacting with it regularly. Until now, you’ve been learning how to build your API in a way that’s aligned with the expectations of consumers. Now, you’ll see how you can make your API discoverable to the potential customers that you want to attract. Keep reading to learn how you can use distribution channels to deliver your API and grow your user base.

In this chapter, you’ll begin by learning what exactly API distribution is and how it’s related to the ability to generate revenue. You’ll start by learning about the go-to-market (GTM) strategy, how it helps you identify the market where you want to operate, and how using customer personas helps you identify the positioning of your API product. Then, you’ll learn about pricing strategies. You’ll see that you can combine different monetization models in ways that make it easy for your audience...