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Applied Supervised Learning with R

You're reading from Applied Supervised Learning with R Use machine learning libraries of R to build models that solve business problems and predict future trends

Product type Paperback

Published in May 2019

Publisher

ISBN-13 9781838556334

Length 502 pages

Edition 1st Edition

Languages

R

Concepts

Machine Learning

Authors (2):

Jojo Moolayil

Karthik Ramasubramanian

View More author details

Table of Contents (12) Chapters

Applied Supervised Learning with R

Preface

1. R for Advanced Analytics FREE CHAPTER

2. Exploratory Analysis of Data

3. Introduction to Supervised Learning

4. Regression

5. Classification

6. Feature Selection and Dimensionality Reduction

7. Model Improvements

8. Model Deployment

9. Capstone Project - Based on Research Papers

Appendix

Defining the Problem Statement

If you recollect the data we explored in Chapter 1, R for Advanced Analytics, bank marketing data, we have a dataset that captures the telemarketing campaigns conducted by a bank to attract customers.

A large multinational bank is designing a marketing campaign to achieve its growth target by enticing customers for bank deposits. The campaign has been ineffective in luring customers, and the marketing team wants to understand how the campaign can be improved to achieve the growth targets.

We can reframe the problem from the business stakeholders' perspective and try to see what kind of solution would best fit here.

Problem-Designing Artifacts

Just like there are several frameworks, templates, and artifacts for software engineering and other industrial projects, data science and business analytics projects can also be effectively represented using industry standard artifacts. Some popular choices are available from consulting giants such as McKinsey, BCG, and decision...

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Authors (2)

Karthik Ramasubramanian

Karthik Ramasubramanian

Karthik Ramasubramanian completed his M.Sc. in Theoretical Computer Science at PSG College of Technology, India, where he pioneered the application of machine learning, data mining, and fuzzy logic in his research work on computer and network security. He has over seven years' experience of leading data science and business analytics in retail, Fast-Moving Consumer Goods, e-commerce, information technology, and the hospitality industry for multinational companies and unicorn start-ups. He is a researcher and a problem solver with diverse experience of the data science life cycle, starting from data problem discovery to creating data science proof of concepts and products for various industry use cases. In his leadership roles, Karthik has been instrumental in solving many ROI-driven business problems via data science solutions. He has mentored and trained hundreds of professionals and students globally in data science through various online platforms and university engagement programs. He has also developed intelligent chatbots based on deep learning models that understand human-like interactions, customer segmentation models, recommendation systems, and many natural language processing models. He is an author of the book Machine Learning Using R, published by Apress, a publishing house of Springer Business+Science Media. The book was a big success with more than 50,000 online downloads and hardcover sales. The book was subsequently published as a second edition with extended chapters on Deep Learning and Time Series Modeling.

See other products by Karthik Ramasubramanian

Jojo Moolayil

Jojo Moolayil

Jojo Moolayil is an artiﬁcial intelligence, deep learning, machine learning, and decision science professional with over six years of industrial experience. He is the author of Learn Keras for Deep Neural Networks, published by Apress, and Smarter Decisions – The Intersection of IoT and Decision Science, published by Packt Publishing. He has worked with several industry leaders on high-impact, critical data science and machine learning projects across multiple verticals. He is currently associated with Amazon Web Services as a research scientist in Canada. Apart from writing books on AI, decision science, and the internet of things, Jojo has been a technical reviewer for various books in the same ﬁelds published by Apress and Packt Publishing.

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