Optimizing for growth

Growth metrics help evaluate an API’s success and growth. These metrics can help identify areas of strength and areas for improvement in the API and can be used to set goals and track progress over time. Growth metrics focus on converting new and potential customers into existing customers. Sales and marketing teams are vital growth drivers at this part of the customer journey. The developer relations team also helps get more people to use your APIs because the content and community they build make it easier for developers to use them. Sales teams often work with larger customers where there are multiple decision-makers, and early customer targeting is managed through tools such as Salesforce, where sales teams track their efforts.

In this early phase of the customer journey, you have a few key indicators of growth that can help you measure your growth efforts. As you shape your APIs’ marketing and sales strategy, measuring product and infrastructure...