You're reading from API Analytics for Product Managers Understand key API metrics that can help you grow your business

Product type Paperback

Published in Feb 2023

Publisher Packt

ISBN-13 9781803247656

Length 344 pages

Edition 1st Edition

Concepts

REST API

Author (1):

Deepa Goyal

View More author details

Table of Contents (24) Chapters

Preface

1. Part 1:The API Landscape

2. Chapter 1: API as a Product FREE CHAPTER

3. Chapter 2: API Product Management

4. Chapter 3: API Life Cycle and Maturity

5. Chapter 4: Building and Managing API Products

6. Chapter 5: Growth for API Products

7. Chapter 6: Support Models for API Products

8. Part 2: Understanding the Developer

9. Chapter 7: Walking in the Customer’s Shoes

10. Chapter 8: Customer Expectations and Goals

11. Chapter 9: Components of API Experience

12. Part 3: Deep Dive into Key Metrics for API Products

13. Chapter 10: Infrastructure Metrics

14. Chapter 11: API Product Metrics

15. Chapter 12: Business Metrics

16. Part 4: Setting a Cohesive Analytics Strategy

17. Chapter 13: Drawing the Big Picture with Data

18. Chapter 14: Keeping Metrics Honest

19. Chapter 15: Counter Metrics to Avoid Blind Spots

20. Chapter 16: Decision-Making with Data

21. The API Analytics Cheat Sheet

22. Index

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23. Other Books You May Enjoy

Acquisition

As a user starts to engage with the APIs and starts to make their first API calls, you would start to see sign-up data and usage metrics such as time to first hello world (TTFHW). New user acquisition is a key metric for all teams that are working on growth-related initiatives, such as marketing and developer relations. In the following diagram, you can see the primary acquisition metrics you will learn about in this section:

Figure 11.6 – Product metrics for measuring acquisition

In the following sections, we will dive deeper into each of the acquisition metrics.

Daily user sign-ups – new users

The user journey for your APIs begins with users discovering them through social media, blog posts, video tutorials, and so on. However, this can often be a much broader set of audiences that are not at a point of decision-making, where they are ready to start using your APIs. Users who complete the discovery process and start engaging...