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Advanced Analytics with R and Tableau

You're reading from   Advanced Analytics with R and Tableau Advanced analytics using data classification, unsupervised learning and data visualization

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Product type Paperback
Published in Aug 2017
Publisher Packt
ISBN-13 9781786460110
Length 178 pages
Edition 1st Edition
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Authors (3):
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Roberto Rösler Roberto Rösler
Author Profile Icon Roberto Rösler
Roberto Rösler
Ruben Oliva Ramos Ruben Oliva Ramos
Author Profile Icon Ruben Oliva Ramos
Ruben Oliva Ramos
Jen Stirrup Jen Stirrup
Author Profile Icon Jen Stirrup
Jen Stirrup
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Table of Contents (10) Chapters Close

Preface 1. Advanced Analytics with R and Tableau FREE CHAPTER 2. The Power of R 3. A Methodology for Advanced Analytics Using Tableau and R 4. Prediction with R and Tableau Using Regression 5. Classifying Data with Tableau 6. Advanced Analytics Using Clustering 7. Advanced Analytics with Unsupervised Learning 8. Interpreting Your Results for Your Audience Index

How Clustering Works in Tableau


Cluster analysis partitions the marks in the view into clusters, where the marks within each cluster are more similar to one another than they are to marks in other clusters. Tableau distinguishes clusters using color.

Note

For additional insight into how clustering works in Tableau, see the blog post Understanding Clustering in Tableau 10 at https://boraberan.wordpress.com/2016/07/19/understanding-clustering-in-tableau-10/.

The clustering algorithm

Tableau uses the k-means algorithm for clustering. For a given number of clusters k, the algorithm partitions the data into k clusters. Each cluster has a center (centroid) that is the mean value of all the points in that cluster. The k-means locates centers through an iterative procedure that minimizes distances between individual points in a cluster and the cluster center. In Tableau, you can specify a desired number of clusters, or have Tableau test different values of k and suggest an optimal number of clusters...

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