How to balance social media costs versus value
Hopefully by now, you recognize that if you are a technical entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. But, contrary to what many people preach, it isn't entirely free. Most social media outlets don't require a subscription charge, but they certainly require an investment—in people, in technology, your reputation, and your time.
As I have mentioned before, there are hundreds of consultants out there who will take your money for guidance in this area, but I recommend that you start with some free resources on the Internet, or one of the many recent books on this topic. One I read a while back, How to Make Money with Social Media (http://www.amazon.com/How-Make-Money-Social-Media/dp/0132100568) by Jamie Turner and Reshma Shah, Ph.D., hits all the right points from my perspective:
There are risks as well as benefits: As with many startup activities, you only have one chance...
