Marketing Optimization with Dynamics 365 AI

In the advancing field of digital marketing, the integration of artificial intelligence (AI) through platforms such as Microsoft Dynamics 365 is creating a significant shift in marketing strategies. In this chapter, we delve into the transformative impact of AI in the realm of marketing, highlighting how this technology is reshaping marketing efforts to be more effective and data-driven.

We commence our exploration with AI-driven customer segmentation and campaign targeting. This section will explore how Dynamics 365 AI utilizes advanced algorithms to analyze extensive customer data. By doing so, it segments customers beyond traditional demographics, considering their behaviors and preferences. This approach allows for highly targeted and efficient marketing campaigns, tailored to meet the specific needs and interests of different customer groups.

Progressing further, the chapter discusses personalized recommendations and cross-selling...