Leveraging Advanced Analytics

This chapter focuses on advanced self-service analytics. Self-service analytics can be seen as a form of business intelligence, where people in a business are encouraged to execute queries on datasets themselves, instead of placing requests for queries in a backlog with their IT team. Then, query analysis can be done, which should lead to more insights and data-driven decision-making. But how do you start creating useful self-service dashboards if it’s your first time doing so? How do you go from a dataset to a product? Have you ever asked yourself how other people start working on a dashboard, how they clean data, and how they come up with a dashboard design? If so, this is the right chapter for you! I want to share three use cases with you, written as a train of thought in order to give you an idea about how I work. Please note that this is just my personal experience; there are many different ways to reach your goal.

We will cover the following...