Setting Up a Mailchimp E-Commerce Store

If you’re a brick-and-mortar store, the last 3 years during the pandemic probably required you to get creative quickly with how you kept in touch with your customers and, especially, how you sold products to your customers. Even now, with our habits changing again and people trying to find their own semblance of normality, businesses are still learning this lesson and trying to increase the number of ways they keep their products available and at the forefront of their audience’s consciousness.

This is where a platform that gives you the ability to not just display your products but also make a sale can come in handy. This chapter and the next will focus on these concepts. If you’re a business without a method of selling products digitally and you already use Mailchimp or are considering it, you can start in this chapter on Mailchimp stores. If you already use a specific e-commerce platform, you can check out the next...