Lead magnet

Using a lead magnet is like planting seeds for your email list. It’s a powerful way to attract and engage potential customers by offering something of value in exchange for their contact information. It not only grows your list but also builds trust and credibility with your audience.

Once they’ve expressed interest in learning more about you by requesting your lead magnet, you have the chance to send emails (often termed indoctrination, though I prefer my story as it feels less icky) to warm them up and draw them deeper into your world, bringing them one step closer to becoming buyers.

For a basic lead magnet, you’re going to need five things:

1. A landing page to collect data
2. A free giveaway such as a guide, video, worksheet, or listicle
3. A welcome/delivery email
4. A tag to segment the group
5. Three to five emails to tell your story

How to do it…

1. Following the instructions in Chapter 6, build a public form...