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Growth Product Manager's Handbook

You're reading from   Growth Product Manager's Handbook Winning strategies and frameworks for driving user acquisition, retention, and optimizing metrics

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Product type Paperback
Published in Jan 2024
Publisher Packt
ISBN-13 9781837635955
Length 292 pages
Edition 1st Edition
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Author (1):
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Eve Chen Eve Chen
Author Profile Icon Eve Chen
Eve Chen
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Table of Contents (19) Chapters Close

Preface 1. Part 1: A User-Centric Management Strategy
2. Chapter 1: Introduction to Growth Product Management FREE CHAPTER 3. Chapter 2: Understanding Product-Led Growth Management Models 4. Chapter 3: Understanding Your Customers 5. Part 2: Demonstrating Your Product’s Value
6. Chapter 4: Unlocking Success in Product Strategy and Planning 7. Chapter 5: Setting the Stage for a Powerful Product-Led Enterprise 8. Chapter 6: Defining and Communicating Your Product Value Proposition 9. Part 3: A Successful Product-Focused Strategy
10. Chapter 7: The Science of Growth Experimentation and Testing for Product-Led Success 11. Chapter 8: Define, Monitor, and Act on Your Performance Metrics 12. Chapter 9: Guiding Your Clients to the Pot of Gold 13. Part 4: Winning the Battle and the War
14. Chapter 10: Maintaining High Customer Retention Rates 15. Chapter 11: Unlocking Wallet Share through Expansion Revenue 16. Chapter 12: The Future of a Growth Product Manager 17. Index 18. Other Books You May Enjoy

Navigating the pitfalls of product planning

While a sound product strategy is essential for success, many challenges can derail effective planning and execution. By anticipating and proactively addressing these issues, product managers can increase the odds of launching and managing successful products. Let’s examine some common product management challenges and some actions growth product managers can take to address them:

  1. Acquiring sufficient customer insights
  2. Unclear problem definition
  3. Lack of prioritization
  4. Weak cross-functional collaboration
  5. Unrealistic timelines
  6. Scope creep
  7. Inadequate skill sets
  8. Insufficient budget
  9. Lack of buy-in
  10. Weak product discovery
  11. Ineffective launch planning

Acquiring sufficient customer insights

A deep understanding of target users is vital for product decisions. However, customer research is often inadequate or non-existent. Surveys may have low response rates or fail to capture meaningful...

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