GTM strategy
Developing and implementing a GTM strategy for a product driven by gamification is a multifaceted process that requires a deep understanding of the target audience, a clear vision for the product’s value proposition, and a robust plan for reaching and engaging potential customers. By following a systematic and collaborative approach, product managers can successfully bring their gamified products to market, capitalizing on the unique benefits of gamification to drive user engagement and deliver lasting value for their organizations.
When you start thinking about the GTM strategy, it’s essential to have the cross-functional relationships established that we covered in the last section—a successful product launch results from multiple teams utilizing their strengths and working together. Before your full-blown product release, you should have had a beta test with a ratio determined by your overall addressable market. All too often, we have seen GTM...
