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From Voices to Results -  Voice of Customer Questions, Tools and Analysis

You're reading from   From Voices to Results - Voice of Customer Questions, Tools and Analysis Proven techniques for understanding and engaging with your customers

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Product type Paperback
Published in Apr 2018
Publisher
ISBN-13 9781783001446
Length 218 pages
Edition 1st Edition
Concepts
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Author (1):
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Robert Coppenhaver Robert Coppenhaver
Author Profile Icon Robert Coppenhaver
Robert Coppenhaver
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Toc

Table of Contents (11) Chapters Close

Preface 1. Solving Problems and Driving Value with VoC 2. VoC in the Product Development Process FREE CHAPTER 3. Laying the Groundwork 4. Gathering the Customer Needs for Your Product 5. The Interview Process – Preparation 6. The Interview Process – The Interview 7. Understanding the Customer's Voice 8. Validating the Customer's Voice 9. Completing the Circle – Using the Customer's Voice in Your Organization A. Epilogue

From voices to product requirements – characteristics

Whether you are writing functional requirements, non-functional requirements, business requirements, or constraints, your requirements must meet certain characteristics to be beneficial to an organization. The characteristics of good requirements are:

  • Attainable
  • Valuable
  • Concise
  • Design free
  • Complete
  • Clear, consistent, and unambiguous
  • Verifiable
  • Traceable
  • Measurable
  • Atomic
  • Prioritized

Attainable

I have always been a believer in pushing the development team to the very edge of their capabilities, resulting in products they did not even believe they could create. However, there is a fine line between pushing the team to the limits of their abilities and asking for the impossible, or for something the organization is not able to support with the right resources. The result will be a frustrated development team and friction between the development team and the marketing/business team.

Valuable

While this is obvious, it is also worth emphasizing...

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