Wendy’s transforming consumer experiences
Headquartered in Dublin, Ohio, Wendy’s is an American fast food restaurant chain and is the world’s third-largest hamburger fast food chain. As the first restaurant brand that pioneered the pick-up window more than 50 years ago, Wendy’s has always been at the forefront of innovation. In 1970, Dave Thomas – the founder of Wendy’s – envisioned a new design element, the Pick-Up Window in its freestanding Wendy’s restaurant, which was a breakthrough innovation that revolutionized the customer experience. Wendy’s first modern drive-thru was also a catalyst that propelled Wendy’s from a four-store local hamburger chain into a thriving global brand. Building on the legacy of design and innovation, Wendy’s recently announced a new standard in global restaurant design – Global Next Gen – that promises to enhance customer experience at its restaurants through modern...
