Step 6 – prioritizing which problems to fix first

There is nothing scarier than a to-do list. This is why we suggest using this formula to decide which of the tasks from your portal audit are urgent, important, and nice to have. But how do you decide which tasks fit into each of these categories? The rule of thumb is to start by asking yourself which tasks will get your flywheel spinning faster (more on that in Chapter 13, Leveraging the Benefits of the Marketing Flywheel), but to simplify it, these are some of the questions you will need to answer:

• Which tasks, if done, will improve customer experience significantly?
• Which tasks, if done, will reduce the stress on the sales teams and make them more efficient?
• Which tasks can be done in a short amount of time and produce quick wins for our customers and internal team?
• Which tasks will take longer and maybe need additional resources but will make our lives easier?

Once you have understood the answers...