Summary

In this chapter, we have gone through how we understand and manage marketing forms, marketing pages, and marketing websites.

We’ve looked at the different types of marketing forms and pages and when to use which. We now know that we can use landing pages to get contact information into our system and that subscription centers can be managed through subscription center forms and subscription center pages. We have also learned the benefits of using forward to a friend.

We’ve gone through how to design and style your own forms and pages and looked at the analytics of forms and pages and how you can better understand your customers use of your forms and pages by using analytics.

We’ve also seen how to connect your existing websites to Dynamics 365 Marketing to get analytics and improve your websites.

In the next chapter, we are going to see how to create and use marketing emails.