Machine Users Unveiled – Navigating the Intersection of Human and Machine
In this chapter, we will explore the phenomenon of machine users, which are software agents that interact with digital interfaces on behalf of humans or other machines. We will understand how they are transforming the digital landscape, making many of the online stores designed for humans obsolete. We will also learn how to adapt the web development paradigm to meet the needs and expectations of these new customers.
In this chapter, we will cover the following main topics:
- Decoding machine customers – understanding the future of consumerism market opportunities and scenarios
- Case study – gas station service for autonomous cars
- Impact on purchases and commerce
- Preparing for the future with machine customers
By the end of this chapter, you will have developed skills to understand and profile the machine user, discern their preferences and behaviors, create strategic...