Analyzing trends and white space discovery
First, let's discuss how to use AI to find megatrends in commerce through the lenses of product innovation and market intelligence.
Historically, product teams have relied upon a variety of methods to identify innovative products or features. These methods often include customer interviews, focus groups, and extensive market research. In recent years, due to the availability of additional resources and technology, product teams have been able to leverage AI-based techniques to complement or even supplant these traditional approaches.
In particular, trend analysis and forecasting have come into their own as important tools for product managers, enabling them to identify fads, up-and-coming trends, and potentially lucrative markets.
Improving product idea generation with white spaces
Idea generation starts with market research – but it doesn't end there, not by a long shot. Once a team has identified what people...
