You're reading from The Immersive Metaverse Playbook for Business Leaders A guide to strategic decision-making and implementation in the metaverse for improved products and services

Product type Paperback

Published in Nov 2023

Publisher Packt

ISBN-13 9781837632848

Length 458 pages

Edition 1st Edition

Concepts

Augmented Reality

Authors (2):

Robert Scoble

Irena Cronin

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Table of Contents (22) Chapters

Preface

1. Part 1: The Reality of the AR/MR Metaverse

2. Chapter 1: The What and Why of the Metaverse FREE CHAPTER

3. Chapter 2: Augmented Reality Status Quo

4. Chapter 3: Where Is Virtual Reality Heading?

5. Chapter 4: The Value of Using 3D Visuals to Interact

6. Part 2: Key Technologies That Power the Metaverse

7. Chapter 5: Understanding Perception Technologies

8. Chapter 6: The Different Types of Computing Technologies

9. Chapter 7: Where Are APIs Needed

10. Chapter 8: Making and Using 3D Models and Integrating 2D Content

11. Chapter 9: Understanding User Experience Design and User Interface

12. Part 3: Consumer and Enterprise Use Cases

13. Chapter 10: New Ways of Social Interaction

14. Chapter 11: Virtual and Onsite Work

15. Chapter 12: 3D and 2D Content Forms and Creation

16. Chapter 13: Retail Experiences

17. Part 4: Why Metaverse Redux?

18. Chapter 14: Benefits and Possible Dangers Reframed

19. Chapter 15: Future Vision

20. Index

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21. Other Books You May Enjoy

Summary

The Metaverse’s dynamism is heavily powered by 3D imaging and soon, more by generative AI techniques. The spaces we explored, rich in detail and depth, owe their realism to these cutting-edge 3D technologies. But it’s not just the environments that captivate us – it’s also the inhabitants. AI-generated avatars bring individualism and realism to the virtual space. These AI-generated avatars not only mirror real-world likenesses but can also encapsulate fantastical representations, allowing users to express themselves uniquely.

While 3D offers an immersive depth, the 2D visuals embed vital context and navigational cues. In essence, the vast 3D landscapes and the AI-enhanced avatars, which are punctuated by 2D elements, make the Metaverse both a wonder to explore and intuitive to navigate.

In our next chapter, Chapter 9, Understanding User Experience Design and User Interface, we’ll examine the distinctions between UX and UI design for...

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You're reading from The Immersive Metaverse Playbook for Business Leaders A guide to strategic decision-making and implementation in the metaverse for improved products and services

Table of Contents (22) Chapters

Summary

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Authors (2)