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The Art of CRM

You're reading from   The Art of CRM Proven strategies for modern customer relationship management

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Product type Paperback
Published in May 2019
Publisher
ISBN-13 9781789538922
Length 360 pages
Edition 1st Edition
Concepts
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Author (1):
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Max Fatouretchi Max Fatouretchi
Author Profile Icon Max Fatouretchi
Max Fatouretchi
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Table of Contents (13) Chapters Close

Preface Introduction FREE CHAPTER 1. What is CRM? 2. Getting to Know Your Customer 3. Conceptualizing the CRM Design from Business Requirements 4. Architecting Your CRM Solution – Preparing for Today and Tomorrow 5. Utilizing Artificial Intelligence and Machine Learning in Your CRM STRATEGY 6. GDPR and Regulatory Compliance 7. CRM Integration Strategies 8. Cloud Versus On-premise Versus Hybrid – The Deployment of a CRM Platform 9. CRM Differentiators Other Books You May Enjoy Index

Summary

In the connected world of today, most companies will have access to plenty of client data. This is data that could be used, as we've explored in this chapter, to build a strong 360-degree client view, which in turn increases the company's understanding of both its actual and potential customers. The ultimate design goal of a sophisticated client view is to enable the company to better serve the needs of its clients, while continuously improving the business processes, the product offering, and the services offered to clients, ultimately improving operational costs and revenue.

A comprehensive 360-degree client view will lead to higher efficiencies of both sales and marketing processes in the company. By creating a customer-centric business, this will lead to an increase in the share of wallet with every single individual customer. It will reduce the cost of operations by unifying the data and processes around the customer, while also providing better insight into business...

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