SuiteFlow
A workflow is made up of different states, which follow each other sequentially. Each state is made up of different actions that occur within the state, and of course, we can determine the order in which the actions take place so this becomes like a sequential decision tree. The workflow starts in state 1 and will only move to the next state once all of the appropriate actions in that state have been completed. We can build logic into these states and actions so that the workflow can skip a state or an action depending on the criteria that we set:
Workflow represented in sequential order
Drip marketing is a great example of this. Marketing is used to communicate with leads and customers continually over time. Each communication is like the drip of a drop of water as it hits the surface. Each drop of water does not have any specific effect, however, the continual dripping is what causes the surface to break down. This is obviously a difficult task to achieve as we need multiple drops...
