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Mastering Responsive Web Design

You're reading from   Mastering Responsive Web Design Push your HTML and CSS skills to the limit and build professional grade, responsive websites

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Product type Paperback
Published in Aug 2015
Publisher
ISBN-13 9781783550234
Length 334 pages
Edition 1st Edition
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Author (1):
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Ricardo Zea Ricardo Zea
Author Profile Icon Ricardo Zea
Ricardo Zea
Ricardo Zea hails originally from Medelln, Colombia. He is a passionate and seasoned full-stack designer who is now located in Dayton, Ohio, USA. He is always looking for ways to level up his skills and those around him. Constantly wondering how things are made on the Web, how they work, and why, have made Ricardo a very technical designer, allowing him to explain to others the intricacies of design and the technicalities of the Web in ways that are very easy to understand and assimilate. Ricardo has a master's degree in publicity and advertising and has deep passion for understanding human behavior. He also has a fiercely competitive PC gaming hunger. Together, all this has allowed him to switch from the creative side of the brain to the rational side very easily, allowing him to visualize and create technically sound web and mobile designs that are responsive, perform well, and convey the proper message through design. Ricardo is the author of Mastering Responsive Web Design, Packt Publishing. He's also the organizer of the CodePen Dayton meetup group. He's a member of the Dayton web developers and UX Dayton meetup groups. He's also one of the first members of SitePoint's Ambassadors program. He's also the author of the monthly web design and development newletter Level Up!. He was also a technical reviewer for Sass and Compass, Designers Cookbook, and Sass Essentials, all by Packt Publishing. For several years, he was also a Flash and CorelDRAW professor at different universities in his home country, Colombia. Ricardo has 15 years of experience in web design and 20 years of experience in visual and graphic design.
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Table of Contents (10) Chapters Close

Preface 1. Harness the Power of Sass for Responsive Web Design FREE CHAPTER 2. Marking Our Content with HTML5 3. Mobile-first or Desktop-first? 4. CSS Grids, CSS Frameworks, UI Kits, and Flexbox for RWD 5. Designing Small UIs Driven by Large Finger 6. Working with Images and Videos in Responsive Web Design 7. Meaningful Typography for Responsive Web Design 8. Responsive E-mails Index

Recommendations for building better responsive e-mails

Although some e-mail clients are getting better at rendering e-mails, there are other e-mail clients that are not really as good as they should be. This means that we need to build something basic and progressively enhance it for better e-mail clients.

There are a few guidelines that are important to consider when building responsive e-mails:

  • Define the e-mail client with the least CSS and HTML support: Knowing which e-mail client has the least HTML and CSS support will save us unnecessary headaches and time during testing. Again, this is where analytics are crucial.
  • Use progressive enhancement: First, design and build for the e-mail client that has the least CSS and HTML support. Then, we enhance the design and experience using that core base.
  • Stay within a width of 550px to 600px: This is very important because most e-mail clients have very narrow preview panes. Moreover, 600px or less will look good on desktop clients and web browsers...
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Authors (1)

Profile icon Zea
Zea
Ricardo Zea hails originally from Medelln, Colombia. He is a passionate and seasoned full-stack designer who is now located in Dayton, Ohio, USA. He is always looking for ways to level up his skills and those around him. Constantly wondering how things are made on the Web, how they work, and why, have made Ricardo a very technical designer, allowing him to explain to others the intricacies of design and the technicalities of the Web in ways that are very easy to understand and assimilate. Ricardo has a master's degree in publicity and advertising and has deep passion for understanding human behavior. He also has a fiercely competitive PC gaming hunger. Together, all this has allowed him to switch from the creative side of the brain to the rational side very easily, allowing him to visualize and create technically sound web and mobile designs that are responsive, perform well, and convey the proper message through design. Ricardo is the author of Mastering Responsive Web Design, Packt Publishing. He's also the organizer of the CodePen Dayton meetup group. He's a member of the Dayton web developers and UX Dayton meetup groups. He's also one of the first members of SitePoint's Ambassadors program. He's also the author of the monthly web design and development newletter Level Up!. He was also a technical reviewer for Sass and Compass, Designers Cookbook, and Sass Essentials, all by Packt Publishing. For several years, he was also a Flash and CorelDRAW professor at different universities in his home country, Colombia. Ricardo has 15 years of experience in web design and 20 years of experience in visual and graphic design.
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See other products by Zea

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