You're reading from Marketing Automation with Mailchimp Expert tips, techniques, and best practices for scaling marketing strategies and ROI for your business

Product type Paperback

Published in May 2023

Publisher Packt

ISBN-13 9781800561731

Length 304 pages

Edition 1st Edition

Tools

MailChimp

Concepts

Marketing

Author (1):

Margarita J. Caraballo

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Table of Contents (25) Chapters

Preface

1. Part 1:Introduction to Mailchimp

2. Chapter 1: Welcome to Marketing with Mailchimp FREE CHAPTER

3. Part 2:Getting Set Up

4. Chapter 2: Basics of Account Management and Audiences

5. Chapter 3: Importing and Combining Audiences

6. Chapter 4: Understanding the Difference between Groups, Tags, and Segments

7. Chapter 5: Strategies and Tools for Managing Inactive Contacts

8. Part 3:Basic Channels

9. Chapter 6: Setting Up and Customizing Various Form Types

10. Chapter 7: Establishing Your Brand with the Content Studio

11. Chapter 8: Outreach Marketing with Templates and Campaigns

12. Chapter 9: Setting Up Your Marketing Presence with Websites

13. Part 4:Refine and Automate

14. Chapter 10: Understanding Reports and Analytics

15. Chapter 11: Implementing A/B and Multivariate Testing

16. Chapter 12: Strategies for Automating Using the Customer Journey Builder

17. Chapter 13: Setting Up a Mailchimp E-Commerce Store

18. Part 5:Get Smarter and Connect

19. Chapter 14: E-Commerce Integrations

20. Chapter 15: Form and Survey Integrations

21. Chapter 16: CRM and Connectivity Integrations

22. Chapter 17: Use Cases and Real-World Examples

23. Index

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24. Other Books You May Enjoy

Zapier integration

For connectivity integrations such as Zapier, what we’re conceptually trying to accomplish is the movement of data from a platform into Mailchimp, and Zapier will act as our intermediary. The way Zapier works is that you can establish within their application what they refer to as Zaps. Zaps are how Zapier refers to creating an automation workflow. When you set up an automation, Zapier receives the information and then “zaps” that information from one place to another.

If you would like an application you’re already using to be connected to your Mailchimp account through a Zapier account, when you are logged in to your Mailchimp account, you can find the Zapier integration by doing the following:

Clicking on Integrations in the left-hand navigation menu
Clicking on Discover in the sub-menu
Clicking on Zapier from the Discover page
Clicking on Learn More

This will take you to a page where you can search for...

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You're reading from Marketing Automation with Mailchimp Expert tips, techniques, and best practices for scaling marketing strategies and ROI for your business

Table of Contents (25) Chapters

Zapier integration

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Authors (1)