Setting your business profile
Including your contact information at the bottom of emails is crucial for CAN-SPAM compliance because it allows recipients to easily identify and contact the sender, ensuring transparency and legitimacy in email communications. This legal requirement helps protect recipients from unsolicited or deceptive emails and fosters trust between businesses and their email recipients, contributing to a more secure and reputable email marketing ecosystem.
In this recipe, we’ll cover how to optimize your business profile so that you not only comply with the necessary rules but also create consistent branding.
How to do it…
- Start by clicking on your initials in the lower-left corner of the navigation.
- Next, click on Settings in the pop-out menu. This will bring you to the Settings page, where you will choose Business Profile.
- Completely fill in all your applicable data in the boxes provided:
- Your business name
- Choose your business...
