The record company Monster Records & Associates (referred to as MRA) has struggled to cope with the changes in the music industry. With new leadership at MRA, the way the company is perceived is changing. Record companies, including MRA are no longer in the business of running recording studios, CDs and vinyl presses, or helping artists become media friendly. They are digital companies and their assets are largely data. Today, the majority of MRA's revenue comes directly through downloads and streaming, both directly from MRA and via Amazon, Spotify, and other services. Significant revenue also comes in from other means such as licensing music to television, films, podcasts, radio, and advertising.
Modern recording deals with artists look more like agreements to lease the right to use a recording or composition. This at least in part has come from the fact an...
