Replicate (ongoing)
As the organization experiences success with the implementation of a project in one area, it will want to replicate the experience in other areas. However, introducing the initiative into each new area is akin to launching an initiative afresh and involves the five steps of implementation that we have been discussing. However, knowledge from previous experience will be useful even when you are customizing the initiative in different areas. Also, as more and more projects are implemented, the organization will have to set up a system enabling it to track and manage the development of the various projects that are being run. As the initiative matures, and as more and more projects are successfully implemented, the next step, sustain, sets in.