Releasing your game
We are here— the big moment! We have the gold build, which is the final version of the game. Do we just throw it at our target store (such as Steam, the Google Play Store, the Apple App Store, and so on)? Well…no—actually, we still have lots of work to do, work that we should have started before getting to the gold build. So, let's explore what that extra work is and in which phase it should be carried out.
In this section, we will examine the following release phases:
- Pre-release
- Release
- Post-release
Let's start by discussing the pre-release phase.
Pre-release
One thing to do before pre-release, and ideally before you start developing your game, is to decide where you are going to sell your game. Nowadays, that means choosing a digital store—selling physical copies of games is not an option for newly starting independent developers. You have several options, but for PCs, the most common place...
