Other considerations when deciding what techniques 
to use

Growth product managers can make the most of PLG strategies by understanding their advantages and disadvantages and following the best practices outlined in the previous section. This knowledge helps them make informed decisions that align with their product and growth objectives, and choose the most suitable tactics for their specific product and market. Additionally, it enables them to identify potential risks and challenges and proactively mitigate them. They can also optimize resource allocation by allocating budget and team efforts effectively, and adjust strategies based on evolving needs to ensure alignment with business goals. Evaluating outcomes and iterating the approach contributes to continuous improvement.

To make an educated selection when selecting a product-led strategy for their firm, growth product managers must consider a number of extra considerations. First and foremost, it’s crucial to...