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Growth Product Manager's Handbook

You're reading from   Growth Product Manager's Handbook Winning strategies and frameworks for driving user acquisition, retention, and optimizing metrics

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Product type Paperback
Published in Jan 2024
Publisher Packt
ISBN-13 9781837635955
Length 292 pages
Edition 1st Edition
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Author (1):
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Eve Chen Eve Chen
Author Profile Icon Eve Chen
Eve Chen
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Toc

Table of Contents (19) Chapters Close

Preface 1. Part 1: A User-Centric Management Strategy
2. Chapter 1: Introduction to Growth Product Management FREE CHAPTER 3. Chapter 2: Understanding Product-Led Growth Management Models 4. Chapter 3: Understanding Your Customers 5. Part 2: Demonstrating Your Product’s Value
6. Chapter 4: Unlocking Success in Product Strategy and Planning 7. Chapter 5: Setting the Stage for a Powerful Product-Led Enterprise 8. Chapter 6: Defining and Communicating Your Product Value Proposition 9. Part 3: A Successful Product-Focused Strategy
10. Chapter 7: The Science of Growth Experimentation and Testing for Product-Led Success 11. Chapter 8: Define, Monitor, and Act on Your Performance Metrics 12. Chapter 9: Guiding Your Clients to the Pot of Gold 13. Part 4: Winning the Battle and the War
14. Chapter 10: Maintaining High Customer Retention Rates 15. Chapter 11: Unlocking Wallet Share through Expansion Revenue 16. Chapter 12: The Future of a Growth Product Manager 17. Index 18. Other Books You May Enjoy

The path ahead – growth product managers as conscientious innovators

As we conclude our exploration of the multifaceted landscape of growth product management, one truth stands paramount—with the power to profoundly impact human experiences comes a solemn duty to progress responsibly.

Growth product managers stand at the frontier ushering in new technological capabilities and digital experiences. Their decisions resound across vast networks, for better or worse. And their creativity fuels discoveries that can either uplift lives or infringe upon human dignity.

The brands that will thrive and contribute lasting value are those guided by growth teams who lead conscientiously. Those who see the ethical gaps and forge new standards, make inclusion a first principle, and temper ambition with wisdom, and those who find inspiration in serving peoples’ needs rather than exploiting them.

The future remains unwritten. Its course will bend toward the visionaries...

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