Designing a Gamification Strategy
Welcome to Chapter 6, where will we start to put everything together. We covered the history of gamification, principles of product development, gamification frameworks, understanding the importance of designing for your end user, and game mechanics and elements. Now, we will use the two examples we’ve been using throughout this book, Hi-Z Fitness and Product Management Media, and design the gamification features step by step and explain the process along the way using examples from the previous chapters. There won’t be additional theory – we’ll just be putting the previously discussed ideas into action so that you can build products and features that appeal to your users. By doing so, you will see increased engagement and retention.
We will cover the following topics in this chapter:
- Setting goals and objectives
- Defining success metrics
- Choosing the right game mechanics
- Creating a game loop
- Building...
