To get the most out of this book

To get the most out of this book, it is highly recommended to have either a HubSpot Marketing Hub Professional license, a Sales Professional license, or a combination of both. You will also need super admin access to your portal in order to perform many of the tasks outlined in the chapters. You should also have some understanding of digital marketing concepts, such as search engine optimization (SEO), social media, paid ads, or email marketing, as well as some knowledge of sales operations and processes.

If you are focusing on the marketing tools discussed in this book, note that you will need to also have admin access to your social media platforms and paid ad platforms – for example, Facebook, LinkedIn, and Google Ads. For the initial setup, having access to the backend of your website and domain provider is necessary. However, if in doubt about how to manage these platforms, it is recommended to work with your IT provider to avoid any issues.

After reading this book, please share any improvements or successes achieved via your preferred social media channels using the #hubspotlessons hashtag so that other readers can benefit as well.