Chapter 6: Getting Known Through Social Media on HubSpot

As part of your daily routine, I'm sure you are finding yourself scrolling through Instagram, Facebook, and LinkedIn more often than you would like. Have you stopped to consider how much time you spend on these platforms each day? Are there companies or even personalities whose content you look forward to consuming? Is there a special type of content you prefer over others, such as images, text, or videos?

This is exactly why it's a wide phenomenon among marketers to have their businesses present on social media. Although more widely adopted by B2C companies than B2B companies, social media has become an integral part of almost every type of business' marketing strategy.

But how do you start planning and implementing a social media marketing strategy that will work for your specific business? In this chapter, we will focus on how B2B companies can use social media and show how, together with HubSpot, they...