Chapter 5: Increasing Online Visibility Using HubSpot's SEO Tool

The mastery of search engine optimization (SEO) is an art. Most people and companies understand the importance of implementing an SEO strategy, but it is often overlooked or not prioritized when building and executing a content strategy. Marketers often start producing blogs, redesigning their websites, and creating other pieces of content, such as e-books, white papers, and webinars, without giving any serious thought to SEO.

HubSpot, as the pioneer of inbound marketing, recognized the importance of including an SEO tool as part of their platform, so marketers can have it at the forefront of their marketing strategy. Using HubSpot's SEO tool as an integral part of your content marketing when creating landing pages, blogs, or content for website pages ensures that you see better results in a shorter space of time.

In this chapter, we will focus on the following topics and explain the value each of these...