Understanding our business use case
The scenario is that you’re working on a data engineering project for a business stakeholder. That stakeholder is your marketing department. They want to track the effectiveness of marketing campaign conversion events. Let’s quickly define marketing campaigns and conversion events.
A marketing campaign is a coordinated and strategic effort by a business or organization to promote a specific product, service, event, or message to a target audience. It typically involves a series of planned activities, channels, and content designed to achieve predefined marketing objectives, such as increasing brand awareness, generating leads, or driving sales. Marketing campaigns often have set timeframes and utilize various marketing channels, including digital advertising, social media, email marketing, and traditional advertising, to reach and engage the intended audience.
Marketing conversion events refer to specific actions or behaviors...
