Use case 1: Real-time customer insights with Azure Synapse Analytics
Imagine a large multinational retail company that has stores in Australia, New Zealand, and Japan. Let's call this company Coolies. The company sells consumer goods, electronics, and personal care items through its brick-and-mortar stores and digital online channels (mobile and web applications).
Coolies has appointed a new CEO who is passionate about data, and she has set up a new data analytics team and tasked it with creating and maintaining customer insights in near real-time to drive business decisions.