An introduction to automating your sales processes with Zapier

In days gone by, many businesses owned cash registers that made a “cha-ching” chime every time they received money from a sale. These days, it’s not likely that many businesses have these antique cash registers, but many business owners might imagine that “cha-ching” sound when they make a sale and secretly do a little jig. Sales are what keep the business going and pay the employees, suppliers, and business owners.

Before the internet came along, companies often needed to have premises to trade from and made sales of their products or services when customers walked through the door. Some customers knew what they wanted, and others needed more information or a bit of convincing. The sales personnel worked the room and attended to potential buyers while having to answer the telephone, deal with inquiries, and book appointments. Customer details might have been recorded on a paper registration...