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API Analytics for Product Managers

You're reading from   API Analytics for Product Managers Understand key API metrics that can help you grow your business

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Product type Paperback
Published in Feb 2023
Publisher Packt
ISBN-13 9781803247656
Length 344 pages
Edition 1st Edition
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Author (1):
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Deepa Goyal Deepa Goyal
Author Profile Icon Deepa Goyal
Deepa Goyal
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Table of Contents (24) Chapters Close

Preface 1. Part 1:The API Landscape 2. Chapter 1: API as a Product FREE CHAPTER 3. Chapter 2: API Product Management 4. Chapter 3: API Life Cycle and Maturity 5. Chapter 4: Building and Managing API Products 6. Chapter 5: Growth for API Products 7. Chapter 6: Support Models for API Products 8. Part 2: Understanding the Developer 9. Chapter 7: Walking in the Customer’s Shoes 10. Chapter 8: Customer Expectations and Goals 11. Chapter 9: Components of API Experience 12. Part 3: Deep Dive into Key Metrics for API Products 13. Chapter 10: Infrastructure Metrics 14. Chapter 11: API Product Metrics 15. Chapter 12: Business Metrics 16. Part 4: Setting a Cohesive Analytics Strategy 17. Chapter 13: Drawing the Big Picture with Data 18. Chapter 14: Keeping Metrics Honest 19. Chapter 15: Counter Metrics to Avoid Blind Spots 20. Chapter 16: Decision-Making with Data 21. The API Analytics Cheat Sheet
22. Index 23. Other Books You May Enjoy

Low-code and no-code integrations

All the tactics for growth that we saw so far in this chapter try to reach more people, increase awareness, and get more customers. However, once a customer is interested, they have to go through the learning curve to understand how the APIs that you offer are designed for successful integration. This would require development time and effort on the customer’s side, which can be time-consuming. This can also involve setting up additional infrastructure or tooling that can see customers take weeks, and sometimes months, to complete their integration.

Fortunately, you can build tooling to reduce friction for customers to integrate quickly so that they can start using APIs as quickly as possible.

No-code/low-code is a popular term for tools that require little to no coding. This allows users to use a GUI to make configurations that generate code for them. A good example of this is PayPal’s integration builder where you can check a...

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