Low-code and no-code integrations
All the tactics for growth that we saw so far in this chapter try to reach more people, increase awareness, and get more customers. However, once a customer is interested, they have to go through the learning curve to understand how the APIs that you offer are designed for successful integration. This would require development time and effort on the customer’s side, which can be time-consuming. This can also involve setting up additional infrastructure or tooling that can see customers take weeks, and sometimes months, to complete their integration.
Fortunately, you can build tooling to reduce friction for customers to integrate quickly so that they can start using APIs as quickly as possible.
No-code/low-code is a popular term for tools that require little to no coding. This allows users to use a GUI to make configurations that generate code for them. A good example of this is PayPal’s integration builder where you can check a...