How to do data storytelling well with Tableau [Video]

The challenge of data storytelling

The challenge for a ‘data storyteller’ is to act as a bridge between raw data, insights, and the world outside them where those insights actually matter and can have an impact on decision making. By intelligently plotting data in a way that’s both clear and engaging, you can help stakeholders - whether that’s senior management or customers - better understand the context of your data and appreciate the connections you are trying to draw in your analytical work.

There are a number of different data storytelling techniques you can use when working with Tableau to more effectively communicate with your audience. These include:

• • Looking at changes over time
  • Drilling down into interesting details of your analysis
  • Zooming out to show a broad view on what your analysis might show
  • The contrast shows to highlight interesting points of difference that could be useful for your audience
  • Intersections highlight important shifts when one category overtakes other.
  • Factors explain a subject by dividing it into types or categories and discussing if a subcategory needs to be focused on more.
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  • Outliers display anomalies which are exceptionally different.

Watch the clip above to learn more about how you can use Tableau for incredible data storytelling.

About the author

Fabio Fierro is a Chief consultant of a group of Tableau experts and storytellers. He has several years’ experience in delivering end-to-end business intelligence solution within the corporate world. As a business analyst, he enjoys creating innovative solutions to analyze any kind of data.

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