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WordPress Search Engine Optimization- Second Edition

You're reading from   WordPress Search Engine Optimization- Second Edition A complete guide to dominating search engines with your WordPress site

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Product type Paperback
Published in Oct 2015
Publisher
ISBN-13 9781785887642
Length 318 pages
Edition 1st Edition
Concepts
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Toc

Table of Contents (14) Chapters Close

Preface 1. Getting Started – SEO Basics FREE CHAPTER 2. Optimizing WordPress for SEO 3. Researching and Working with Keywords 4. Understanding Technical Optimization 5. Creating Optimized and Engaging Content 6. Link Building 7. Using Social Media 8. Avoiding Black Hat Techniques 9. Avoiding SEO Mistakes 10. Testing Your Site and Monitoring Your Progress A. WordPress SEO Plugins B. Other SEO Resources Index

Knowing what WordPress already does for your SEO

Now, we will turn to what WordPress accomplishes naturally for your SEO efforts. Luckily, WordPress handles much—but not all of the nuts and bolts of search engine optimization naturally. WordPress has an innate economical architecture that generates lean and fast-loading code that search engines love. It enjoys respect and familiarity among search engines, which aids in search spidering. It is a speedy platform that lets you build bigger and better sites in less time. RSS feeds are built in, so you can reach more readers quite easily. WordPress automatically builds keyword-rich URL strings for further SEO benefit. And WordPress effortlessly builds reliable text-based navigation. We'll handle each of these elements in turn and learn how to harness these strengths for maximum benefit.

Understanding WordPress' economical architecture

WordPress employs sound economical architecture to display pages reliably and quickly. In the...

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