Group Chief Data and AI Officer at ITV

We developed the last mile approach to shorten the time to value by focusing on the last stage changes, including business processes and functional needs. We made the outcome value the last mile and worked backward, instead of what you often see, which is people collecting lots of data, then building a lot of technology, then putting in data scientists.

LinkedIn: sanjeevanbala

Sanjeevan Bala is the Group Chief Data and AI Officer at ITV. Prior to this he was Head of Data Science at Channel 4 and has previously held roles within PwC, Dunnhumby, and a number of startups in Silicon Valley. He is also a Non-Executive Director of a Multi-Academy Trust where his role influences how we shape education to secure the next generation of AI talent in schools. He is also a FTSE 250 NED of a global B2B food business.

LISA: Could you briefly describe your career up to now?

SANJEEVAN: My career falls into four phases. The first was classic customer...