Chapter 4

1. Marketing Cloud Account Engagement
2. Mobile Studio
3. AMPscript supports simple programmatic customization of emails and CloudPages.
4. Marketing Cloud Engagement data extensions support data volumes and, unlike lists, do not require an associated subscriber for records.
5. Without a Lightning Platform-based product, like Service Cloud, in the solution, the customer is likely using the email address as their Subscriber Key, which is not compatible with MC Connect. This will necessitate a subscriber key migration, performed by Marketing Cloud professional services.
6. False. While it’s true that the REST API is newer and should be preferred where it meets a customer’s needs, the SOAP API and REST API support different feature sets and both may be needed in new implementations to meet all use cases.
7. MC Connect is the productized integration between the Lightning Platform and Marketing Cloud Engagement and supports a number of use cases, including...