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Salesforce AppExchange Success Blueprint
Salesforce AppExchange Success Blueprint

Salesforce AppExchange Success Blueprint: Transform your ideas into profitable and scalable Salesforce applications

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Salesforce AppExchange Success Blueprint

Introduction to the Salesforce Ecosystem and AppExchange

Welcome, trailblazers, to the exciting adventure of Salesforce and its AppExchange marketplace! As you embark on this journey through the uncharted territories of the Salesforce ecosystem, I’ll be your trusty guide, helping you navigate the twists and turns and uncover hidden treasures along the way.

The stakes are high, as this expedition could lead to unprecedented opportunities for businesses seeking to create and distribute innovative applications that solve real-world challenges. So, grab your metaphorical hiking boots because in this chapter, we’ll be exploring the following topics:

  • The expansive landscape of Salesforce and its ecosystem, allowing you to fully comprehend the platform’s potential
  • The untapped value of building applications for AppExchange, enabling you to make informed decisions about joining the expedition
  • Determining if the Salesforce platform is the...

Salesforce and its ecosystem

Picture this: it’s 1999, and you’re struggling to keep track of your customer interactions, manage your sales pipeline, and monitor your sales team’s performance. What do you do? Well, luckily for you, a group of visionaries founded Salesforce, a cloud-based customer relationship management (CRM) platform. And voilà! Salesforce saves the day, growing into one of the world’s leading CRM platforms, boasting over 150,000 customers1 and a whopping 23%2 market share.

Nowadays, Salesforce’s ecosystem is like an all-you-can-eat buffet of products, services, and features, allowing businesses to mix and match to create a customized, mouth-watering platter. The key components of this smorgasbord include the following:

  • Sales Cloud: Think of...

Exploring the value and potential of building applications for AppExchange

As you venture deeper into the wilds of the Salesforce ecosystem, it’s time to survey the landscape and unearth the hidden treasures that await in building applications for AppExchange. Just as every explorer seeks riches on their journey, partners have discovered bountiful rewards by participating in the AppExchange program.

The Valoir report on AppExchange7, August 2022, revealed four gleaming gems of benefits experienced by partners: accelerated sales cycles, reduced security, and due diligence efforts, reduced infrastructure management costs, and increased marketing reach with fewer internal marketing resources.

Imagine discovering a shortcut to your destination, accelerating sales cycles by up to 20% as you traverse the AppExchange terrain. The validation of your solution in the eyes of Salesforce customers is like having a trusty...

What exactly do ISVs do on AppExchange?

Picture yourself strolling through the bustling Salesforce neighborhood, admiring the shiny skyscrapers of business functionality. The streets are filled with AppExchange partners, the superheroes of this metropolis, working tirelessly to make Salesforce an even better place to be.

So, what exactly do these ISV partners do on AppExchange? Let’s take a look:

  • Enhancing Salesforce’s capabilities: ISVs work to augment Salesforce’s existing functionalities. They focus on helping customers derive more value from the platform by extending and refining its features.
  • Addressing specific needs: These partners identify and address areas where Salesforce’s offerings might be limited or lacking. By developing solutions for these areas, they ensure that users have a more comprehensive and seamless experience with Salesforce.
  • Providing industry-specific solutions: ISVs specialize in creating apps tailored to particular...

Evaluating the suitability of the Salesforce Platform for your application idea

Is the Salesforce platform the ideal lair for your application idea? After all, even superheroes need the perfect base of operations to suit their powers.

Salesforce is a powerful platform, brimming with tools and features for constructing and deploying custom applications. However, not all solution ideas may find their perfect sidekick within Salesforce. Suit up and consider these factors when evaluating if Salesforce is the right choice for you:

  • Application requirements: Consider the specific powers of your application, such as functionality, scalability, and integration needs. Assess if Salesforce’s arsenal of tools and features can meet these requirements or if you need to seek aid from a different platform or technology.
  • User experience (UX): Determine if the Salesforce platform can deliver the UX your application needs to save the day. Salesforce offers a multitude of tools for...

Understanding ISVforce and OEM differences

The Salesforce ISV partnership world is like an ice cream shop, and you’re here to choose the perfect flavor for your business. In one corner, we have ISVforce contracts, and in the other, we have OEM contracts. Both are delicious, but which one suits your taste buds best? Let’s dig into the details to help you make the right choice.

Program build type – ISVforce

ISVforce partners are like the classic vanilla flavor of the Salesforce dessert world. They whip up applications built on the Salesforce platform, ready to be savored on the AppExchange menu. ISVforce partners can sprinkle in tasty toppings (think third-party integrations) and serve up a delightful customer experience. However, they must share a scoop of their revenue with Salesforce and comply with the platform’s development guidelines.

ISVforce encompasses several key aspects, which include the following:

  • Crafting and selling...

Choosing the right contract for your business

Welcome to the Great Ice Cream Debate: ISVforce versus OEM contracts! Now that you’ve had a taste of both flavors, it’s time to choose the perfect scoop for your business. Let’s weigh up the sprinkles and cherries of each option so that you can make an informed decision on which contract suits you best.

First, let’s consider the nature of your application and your target audience. If your app is the cherry on top of the Salesforce sundae, catering mainly to existing Salesforce customers, then the classic ISVforce contract is your go-to flavor. As an ISVforce customer, you can craft and sell your sweet creations on AppExchange, dipping into a variety of Salesforce technologies and resources. Plus, with lower revenue-sharing requirements and more flexibility in product development and support, the ISVforce route is a tempting treat.

But what if your app isn’t strictly a Salesforce topping...

Summary

In this chapter, fellow trailblazers, we traversed the vast landscape of Salesforce and its AppExchange marketplace, uncovering the value and potential that building applications for this platform can bring to your business. We scaled the peaks of evaluating the suitability of the Salesforce platform for your application idea and navigated the winding paths of ISVforce and OEM.

Gaining a deep understanding of the Salesforce ecosystem and the benefits and responsibilities of becoming an ISV partner is vital for making informed decisions about your involvement, ensuring you can forge a successful route through this wild terrain. With the knowledge you’ve gained, you’re now better prepared to tackle the challenges that lie ahead and capitalize on the unique opportunities that AppExchange offers.

As we venture into the next chapter, I’ll guide you through the process of becoming a successful AppExchange partner. You’ll learn about...

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Key benefits

  • Set up a strong foundation and make informed decisions to create innovative solutions
  • Explore the world of the AppExchange development lifecycle
  • Understand essential business strategies to maximize profitability from technical and business standpoints
  • Purchase of the print or Kindle book includes a free PDF eBook

Description

Are you ready to turn your million-dollar ideas into reality? Salesforce AppExchange Success Blueprint is your ultimate guide to becoming a successful ISV partner and publishing your Salesforce applications on the AppExchange. This book covers every facet of the application development process, from the initial partnership establishment to smoothly preparing for security review and managing app releases. Packed with real-world examples, case studies, and detailed guides, it’ll help you master AppExchange development. Throughout this experience, you’ll discover how to create customer-centric applications that seamlessly integrate with external systems, ensuring a frictionless user experience. You’ll also navigate the intricate process of preparing for security reviews and managing app releases. In addition, you’ll delve into the critical realm of business strategy, addressing essential elements such as maximizing profitability, achieving operational excellence, leveraging analytics to make data-driven decisions, and effectively handling technical debt to maintain your app's robustness and scalability. By the end of this journey, you’ll possess a deep understanding of AppExchange development from both technical and business standpoints, making you well-prepared to excel in the Salesforce ecosystem. Let's embark on this exciting path together!

Who is this book for?

Are you a trailblazer exploring the untamed world of the Salesforce ecosystem, seeking opportunities for your business? You've come to the right place. This book is for a diverse range of readers - from budding Salesforce developers to seasoned AppExchange architects, tech entrepreneurs, and startup founders. Whether you're a visionary seeking to innovate within the Salesforce ecosystem, or a business owner considering expanding into the AppExchange market, this book will provide a comprehensive resource for success.

What you will learn

  • Find out how to become a successful ISV partner on the AppExchange
  • Understand how to tackle the challenges of AppExchange development
  • Uncover how to avoid common security review pitfalls
  • Discover the best practices for configuring an AppExchange listing
  • Maximize the revenue potential through pricing and monetization
  • Understand how to manage technical debt to maintain product quality
  • Build a successful and sustainable ISV partnership with Salesforce
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Publication date : Oct 27, 2023
Length: 342 pages
Edition : 1st
Language : English
ISBN-13 : 9781835089545
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Table of Contents

18 Chapters
Part 1:Setting the Stage Chevron down icon Chevron up icon
Chapter 1: Introduction to the Salesforce Ecosystem and AppExchange Chevron down icon Chevron up icon
Chapter 2: Becoming an AppExchange Partner Chevron down icon Chevron up icon
Chapter 3: Designing Customer-Centric Applications Chevron down icon Chevron up icon
Part 2:Building Blocks Chevron down icon Chevron up icon
Chapter 4: Exploring Salesforce Platform Technologies Chevron down icon Chevron up icon
Chapter 5: Seamless Integration with External Systems Chevron down icon Chevron up icon
Chapter 6: Security Review Chevron down icon Chevron up icon
Part 3:Delivering Value Chevron down icon Chevron up icon
Chapter 7: Release Management Chevron down icon Chevron up icon
Chapter 8: Onboarding New Customers Chevron down icon Chevron up icon
Chapter 9: Operational Excellence Chevron down icon Chevron up icon
Part 4:Scaling for Success Chevron down icon Chevron up icon
Chapter 10: Leveraging Analytics and Insights Chevron down icon Chevron up icon
Chapter 11: Managing Technical Debt Chevron down icon Chevron up icon
Chapter 12: Navigating the Path to Success Chevron down icon Chevron up icon
Index Chevron down icon Chevron up icon
Other Books You May Enjoy Chevron down icon Chevron up icon

Customer reviews

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Michael A. Leach Oct 28, 2023
Full star icon Full star icon Full star icon Full star icon Full star icon 5
I got around to reviewing Jakub's book this weekend, and it is a *very* comprehensive 300 pages of end-to-end knowledge and guidance on the entire journey. From ideation and planning, to development, security review, and marketing an app listing.I've been a guest on Jakub's AI podcast, and look forward to future iterations of this book as the goal posts move towards GPT-driven development and dialogue-based CRM-AI systems. Jakub seems primed to redefine how PDOs approach future AppExchange AI apps.
Amazon Verified review Amazon
Pablo Andres Alvarez Caborno Dec 11, 2023
Full star icon Full star icon Full star icon Full star icon Full star icon 5
I have been reading the "Salesforce AppExchange Success Blueprint" for the past days and it's really awesome. I’m very impressed with the level of detail, the step by step approach and the wide range of topics the book covers, from ideation to marketing, including best practices and strategies. I highly recommend it to ALL Salesforce professionals working with ISVs, not only in the engineering department but in product management as well.Really amazing work!
Amazon Verified review Amazon
Joey Nov 03, 2023
Full star icon Full star icon Full star icon Full star icon Full star icon 5
Buildings apps for the Salesforce App Exchange requires a specialized skill set vs building a custom solution for a single customer. This book can help guide you through designing and delivering scalable solutions on the App Exchange.
Amazon Verified review Amazon
Nadina L. Jan 02, 2024
Full star icon Full star icon Full star icon Full star icon Full star icon 5
Salesforce AppExchange Success Blueprint" is an exceptional guide for those aspiring to become an independent software vendor (ISV) on the Salesforce AppExchange. The book is meticulously crafted to cover all aspects of the application development lifecycle. From setting up a solid foundation, making informed decisions, to exploring innovative solutions, it offers a comprehensive view of the AppExchange development process. A must read!
Amazon Verified review Amazon
Tom Leddy Oct 30, 2023
Full star icon Full star icon Full star icon Full star icon Full star icon 5
This guide is essential for anyone looking to publish an app on the Salesforce AppExchange. It's the most thorough guide that I've seen on the topic and Jakub does a great job of laying out some foundational information about the Salesforce Platform and Ecosystem and then builds on top of that with practical guidance on the steps to become an AppExchange partner and then develop and publish an app. It also covers some longer term topics, like managing technical debt and gathering analytics about the performance of your app, which aren't always covered in a lot of other guides. The guidance in this book is also based on Jakub's own experience, which helps to add a personal touch to his writing and also makes it really enjoyable to read.
Amazon Verified review Amazon
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