Search icon CANCEL
Subscription
0
Cart icon
Your Cart (0 item)
Close icon
You have no products in your basket yet
Save more on your purchases! discount-offer-chevron-icon
Savings automatically calculated. No voucher code required.
Arrow left icon
Explore Products
Best Sellers
New Releases
Books
Videos
Audiobooks
Learning Hub
Newsletter Hub
Free Learning
Arrow right icon
timer SALE ENDS IN
0 Days
:
00 Hours
:
00 Minutes
:
00 Seconds
Running Effective Marketing Meetings
Running Effective Marketing Meetings

Running Effective Marketing Meetings: A how-to guide to run marketing meetings that teach, inspire, and change how you and your team work

Arrow left icon
Profile Icon Kuperman
Arrow right icon
$8.99 $13.99
eBook Sep 2014 50 pages 1st Edition
eBook
$8.99 $13.99
Paperback
$16.99
Subscription
Free Trial
Renews at $19.99p/m
Arrow left icon
Profile Icon Kuperman
Arrow right icon
$8.99 $13.99
eBook Sep 2014 50 pages 1st Edition
eBook
$8.99 $13.99
Paperback
$16.99
Subscription
Free Trial
Renews at $19.99p/m
eBook
$8.99 $13.99
Paperback
$16.99
Subscription
Free Trial
Renews at $19.99p/m

What do you get with eBook?

Product feature icon Instant access to your Digital eBook purchase
Product feature icon Download this book in EPUB and PDF formats
Product feature icon Access this title in our online reader with advanced features
Product feature icon DRM FREE - Read whenever, wherever and however you want
OR
Modal Close icon
Payment Processing...
tick Completed

Billing Address

Table of content icon View table of contents Preview book icon Preview Book

Running Effective Marketing Meetings

Chapter 2. Preparing for the Meeting

 

"Give me six hours to chop down a tree and I will spend the first four sharpening the axe."

 
 --Abraham Lincoln

Planning versus preparation


There are many ways to prepare for a meeting, and this doesn't have to be a complicated or lengthy process, but if you run a meeting without some basic work up front, it is likely that it will not go well.

I like to think of the pre-meeting (that is, what happens before the meeting) in two separate terms: planning and preparation.

Before scheduling a meeting, define the following:

  • What is the goal of the meeting?

  • Who should attend?

  • How long should the meeting last?

  • Where should it be held?

  • What tools or equipment are required?

  • What advance preparation is required?

If you can answer these questions, your meeting will be off to a good start. You will notice the last point is about what preparation is required, and here is where preparation differs from planning. While planning the meeting is putting together the structure of the meeting itself, preparation is the work you have to do in order to get everything ready for the meeting. This work is sometimes performed by the...

Summary


In this chapter, we covered how to prepare for the different types of marketing meetings you are likely to encounter at most organizations. While good meetings require proper planning, preparation is where most people fall short. With the tips in this chapter, you are now able to get take the right steps to ensure your meetings are effective. While focusing on preparation is good, we also want to give you some tools that will help you run your meetings successfully. Continue to the next chapter for some best practices on conducting effective meetings.

Left arrow icon Right arrow icon

Description

As a marketing professional you will spend a lot of time in different types of meetings and knowing how to properly plan, prepare, conduct, and follow up to these meetings are critical skills to have. Not every meeting is the same and each type of marketing meeting has its own challenges. Be ready to tackle your marketing meetings and learn how to get the most out of them. Running Effective Marketing Meetings is a how-to guide for both the junior and experienced marketing professional. By covering the most common types of marketing meetings, reviewing best practices, and sharing practical advice, this is your go-to resource for getting better at collaborating with the marketing team in an effective and practical manner. In this book you are exposed to the different types of marketing meetings you are likely to encounter in most organizations, and we walk you through the typical process for planning and conducting your meetings. Then we review follow-up best practices and how to get started running your own marketing meetings. The collaborative nature of most marketing meetings requires some special considerations: how do you present the meeting topics? How do you keep the team involved? What are some techniques you can use to elicit participation? What tools can you use during and after the meeting? In Running Effective Marketing Meetings we explore all these issues and more in detail so that you can get the skills you need to run effective marketing meetings.

What you will learn

  • How effective marketing meetings are conducted Tips for engaging the team and eliciting participation Discover how to make your meetings fun and transform them into learning opportunities Avoid common pitfalls when running your meetings Best practices for conducting marketing meetings that work Key steps to ensure your marketing meetings are successful Ways to properly follow-up after your meetings

Product Details

Country selected
Publication date, Length, Edition, Language, ISBN-13
Publication date : Sep 26, 2014
Length: 50 pages
Edition : 1st
Language : English
ISBN-13 : 9781783000197

What do you get with eBook?

Product feature icon Instant access to your Digital eBook purchase
Product feature icon Download this book in EPUB and PDF formats
Product feature icon Access this title in our online reader with advanced features
Product feature icon DRM FREE - Read whenever, wherever and however you want
OR
Modal Close icon
Payment Processing...
tick Completed

Billing Address

Product Details

Publication date : Sep 26, 2014
Length: 50 pages
Edition : 1st
Language : English
ISBN-13 : 9781783000197

Packt Subscriptions

See our plans and pricing
Modal Close icon
$19.99 billed monthly
Feature tick icon Unlimited access to Packt's library of 7,000+ practical books and videos
Feature tick icon Constantly refreshed with 50+ new titles a month
Feature tick icon Exclusive Early access to books as they're written
Feature tick icon Solve problems while you work with advanced search and reference features
Feature tick icon Offline reading on the mobile app
Feature tick icon Simple pricing, no contract
$199.99 billed annually
Feature tick icon Unlimited access to Packt's library of 7,000+ practical books and videos
Feature tick icon Constantly refreshed with 50+ new titles a month
Feature tick icon Exclusive Early access to books as they're written
Feature tick icon Solve problems while you work with advanced search and reference features
Feature tick icon Offline reading on the mobile app
Feature tick icon Choose a DRM-free eBook or Video every month to keep
Feature tick icon PLUS own as many other DRM-free eBooks or Videos as you like for just $5 each
Feature tick icon Exclusive print discounts
$279.99 billed in 18 months
Feature tick icon Unlimited access to Packt's library of 7,000+ practical books and videos
Feature tick icon Constantly refreshed with 50+ new titles a month
Feature tick icon Exclusive Early access to books as they're written
Feature tick icon Solve problems while you work with advanced search and reference features
Feature tick icon Offline reading on the mobile app
Feature tick icon Choose a DRM-free eBook or Video every month to keep
Feature tick icon PLUS own as many other DRM-free eBooks or Videos as you like for just $5 each
Feature tick icon Exclusive print discounts

Frequently bought together


Stars icon
Total $ 87.97
Running Effective Marketing Meetings
$16.99
Motivate Your Team in 30 Days
$26.99
StartupPro: How to set up and grow a tech business
$43.99
Total $ 87.97 Stars icon
Banner background image

Table of Contents

6 Chapters
Identifying the Meeting Type Chevron down icon Chevron up icon
Preparing for the Meeting Chevron down icon Chevron up icon
Making Your Meetings Fun Chevron down icon Chevron up icon
Effectively Conducting Your Meeting Chevron down icon Chevron up icon
An Effective Meeting Follow up Chevron down icon Chevron up icon
Putting Ideas into Practice Chevron down icon Chevron up icon
Get free access to Packt library with over 7500+ books and video courses for 7 days!
Start Free Trial

FAQs

How do I buy and download an eBook? Chevron down icon Chevron up icon

Where there is an eBook version of a title available, you can buy it from the book details for that title. Add either the standalone eBook or the eBook and print book bundle to your shopping cart. Your eBook will show in your cart as a product on its own. After completing checkout and payment in the normal way, you will receive your receipt on the screen containing a link to a personalised PDF download file. This link will remain active for 30 days. You can download backup copies of the file by logging in to your account at any time.

If you already have Adobe reader installed, then clicking on the link will download and open the PDF file directly. If you don't, then save the PDF file on your machine and download the Reader to view it.

Please Note: Packt eBooks are non-returnable and non-refundable.

Packt eBook and Licensing When you buy an eBook from Packt Publishing, completing your purchase means you accept the terms of our licence agreement. Please read the full text of the agreement. In it we have tried to balance the need for the ebook to be usable for you the reader with our needs to protect the rights of us as Publishers and of our authors. In summary, the agreement says:

  • You may make copies of your eBook for your own use onto any machine
  • You may not pass copies of the eBook on to anyone else
How can I make a purchase on your website? Chevron down icon Chevron up icon

If you want to purchase a video course, eBook or Bundle (Print+eBook) please follow below steps:

  1. Register on our website using your email address and the password.
  2. Search for the title by name or ISBN using the search option.
  3. Select the title you want to purchase.
  4. Choose the format you wish to purchase the title in; if you order the Print Book, you get a free eBook copy of the same title. 
  5. Proceed with the checkout process (payment to be made using Credit Card, Debit Cart, or PayPal)
Where can I access support around an eBook? Chevron down icon Chevron up icon
  • If you experience a problem with using or installing Adobe Reader, the contact Adobe directly.
  • To view the errata for the book, see www.packtpub.com/support and view the pages for the title you have.
  • To view your account details or to download a new copy of the book go to www.packtpub.com/account
  • To contact us directly if a problem is not resolved, use www.packtpub.com/contact-us
What eBook formats do Packt support? Chevron down icon Chevron up icon

Our eBooks are currently available in a variety of formats such as PDF and ePubs. In the future, this may well change with trends and development in technology, but please note that our PDFs are not Adobe eBook Reader format, which has greater restrictions on security.

You will need to use Adobe Reader v9 or later in order to read Packt's PDF eBooks.

What are the benefits of eBooks? Chevron down icon Chevron up icon
  • You can get the information you need immediately
  • You can easily take them with you on a laptop
  • You can download them an unlimited number of times
  • You can print them out
  • They are copy-paste enabled
  • They are searchable
  • There is no password protection
  • They are lower price than print
  • They save resources and space
What is an eBook? Chevron down icon Chevron up icon

Packt eBooks are a complete electronic version of the print edition, available in PDF and ePub formats. Every piece of content down to the page numbering is the same. Because we save the costs of printing and shipping the book to you, we are able to offer eBooks at a lower cost than print editions.

When you have purchased an eBook, simply login to your account and click on the link in Your Download Area. We recommend you saving the file to your hard drive before opening it.

For optimal viewing of our eBooks, we recommend you download and install the free Adobe Reader version 9.