Chapter 12. Sales Perspective

The success of all businesses is at some point determined by how well they can sell their products and/or services. The large amount of time and money that companies spend on software that facilitates the sales process is testament to its importance. Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), and Point of Sales (PoS) software not only ease the sales process, but also gather a large amount of sales-related data. Therefore, it is not uncommon that a company's first QlikView application is designed to explore and discover sales data.

Before we begin to create data visualization and analysis for our sales perspective, let's review the data model that supports it. In the process, we will resolve data quality issues that can either distract users' attention away from a visualization's data or distort how they interpret it. Next, we'll introduce two common sales department user stories and build solutions to stratify customers and...